LG Signs International K-Pop Sensation BTS as Mobile Partner
16:51:00
LG
Electronics (LG) is readying its most ambitious and wide-reaching outreach campaign
to date, fronted by today’s hottest K-Pop boy band, BTS. Winner of the Top
Social Artist of the Year at the 2017 Billboard Music Awards, South Korea’s
most popular supergroup will star in a series of TV and social media campaigns
for LG’s mobile products, beginning with the company’s upcoming flagship smartphone.
As the
first K-pop artists to crack the Billboard Top 10 and perform at the American
Music Awards, BTS has an immense following in major smartphone markets in the
Americas, Europe and Asia. The video for the group’s most recent single, Mic Drop, surpassed 200 million views on
March 22 Korea Time, becoming the seventh music video by the boy band to
achieve this milestone.
LG and
BTS will collaborate on a diverse marketing campaign that reflects the uniquely
colorful personalities of each of group’s seven members. The campaign will
highlight the band’s talent, attitude and relationship with its fans, the very qualities
that LG hopes to bring to its upcoming products starting this quarter.
“BTS achieved
international superstardom through raw talent, innovation and authenticity even
though many gave them little chance of real success,” says Kim Su-young, vice
president and head of marketing for LG Electronics Mobile Communications
Company. “These qualities make BTS a great match with our smartphone brand and
we hope to be able to convey to the global audience that LG mobile devices are
also about delivering bold innovation with a unique attitude.”
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