LG ONCE AGAIN EARNS TOP HONORS AT 2018 RED DOT AWARDS
16:43:00
LG Electronics received 21 honors at this year’s Red Dot Design Awards, one
of the world’s top
three design awards alongside iF Design Awards and IDEA (International Design
Excellence Awards). Of the products recognized, 2 LG products shone
the brightest with Best of the Best
honors – the ultra premium built-in Signature Kitchen Suite Pro Range oven and the
high-end LG CineBeam Laser 4K projector – which were judged among the best of 5,300 designs from 59 countries.
The design of the Signature
Kitchen Suite Pro Range was recognized by the Red Dot judging
committee for its ergonomic design details such as the control panel interface and
comfortable handle. The oven evokes an era when cooking was a more central part
of families’ lives and respected those preparing the meals. The first pro range
on the market with built-in sous vide, induction and gas, the Wi-Fi enabled oven
is powered by LG’s own SmartThinQ® Technology, a future-ready open
platform that allows for convenient remote control operation with a free app
available on both Android or iOS platforms.
LG’s other Best of the Best winner
is one of the most unique home entertainment products on the market today. The LG CineBeam
Laser 4K comes in a portable size and unique upright design that is only made
possible by the mirrorless I-shaped engine which allows the projector to show
perfect images whether it’s placed on the floor, mounted on the wall or hanging
from the ceiling. The convenient carrying handle and Auto Cord feature makes
the unit look absolutely sleek and clutter-free, prompting the judges to admire
the product’s balance between
esthetics and convenience and a “design unlike other projectors.”
LG
received 19 other honors from Red Dot, which included many appliances such as
the Signature
Kitchen Suite Refrigerator, Code Zero
R9 robot vacuum cleaner and air purifier. LG was also recognized for its home
entertainment products, such as LG SIGNATURE OLED TV, industry-leading
UltraWide monitors as well as its G6 and V30 flagship smartphones. More obscure
but nevertheless eye-catching, LG’s Pra.L home skin care system and
pastel-friendly Pocket Photo Printer were also included in the recognition.
“These
honors reflect the wide recognition of LG’s distinctive competitiveness in
design,” said Noh Chang-ho, head of corporate design at LG Electronics. “Our
commitment is to continue focusing on the essence of LG products based on our
in-depth understanding of customer demand.”
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