JtheJon: July 2019

Hwee Seng Warehouse Sale Is Back

, by Jthejon

Emma 絵馬 - Singapore’s First-ever Okinawa Brown Sugar Boba Japanese Soft Serve in Wafer Shell

Beloved Japanese Brand Emma Set to Present Singapore’s First-ever Boba Taco Softie (BTS!)—

Okinawa Brown Sugar Boba Japanese Soft Serve in Wafer Shell The Singapore outlet, which marks the brand’s first outpost outside Japan, will offer an exclusive flavour: charcoal cheese

Popular Japanese soft serve and speciality tea shop Emma is set to open its first-ever overseas outpost right here in Singapore! Established in May 2018 in Japan, Emma has opened seven outlets in Japan in just 1.5 years due to its soaring popularity. Every day, the outlets see snaking queues that last for hours.

Named after “絵馬”, which are small wooden plaques on which Japanese worshippers write their well wishes, Emma aspires to be the place where everyone’s wishes come true. Living up to its name, it is set to launch the first-ever Boba Taco Softie, or Okinawa Brown Sugar Boba Japanese Soft Serve in Wafer Shell, in Singapore! The charcoal cheese flavoured soft serve will also be exclusively available in Singapore!

The brand’s secret recipe for success is its insistence on using high-quality, authentic Japanese ingredients. To create its signature soft serve that is known for its richness and thick texture, Emma uses premium Japanese milk. The soft serve uses quality ingredients and is so firm that you can even hold the ice cream upside down and it will not fall out! Other ingredients Emma uses include Japanese Okinawa brown sugar, kuromitsu (Japanese brown sugar syrup) and Japanese kinako (soybean) powder. The charcoal cones are also specially imported from Japan.

Emma will launch the following items:

BTS – Boba Taco Softie (S$6.80): This signature item promises an interplay of textures and flavours. Think Japanese charcoal cheese soft serve, topped with Okinawa brown sugar pearls and housed in crispy wafer taco shell! The pearls are made with a combination of Okinawa brown sugar and kuromitsu (Japanese black sugar syrup). Then, a generous amount of crushed nuts is sprinkled atop for excellent crunch.

Emma Soft Milk with Dips (S$5.30): Emma's Original Soft Serve has a rich milky flavour which pairs impeccably with the dips. The soft serve is served in a black charcoal cone imported from Japan. Also specially imported from Japan, the four dips are chocolate, strawberry, caramel and matcha

Charcoal Cheese in Charcoal Cone: (S$5.50): Get the best of sweet and savoury worlds with this offering! The creamy soft serve is enlivened with a delectable cheese note for a playful contrast of flavours.

Brown Sugar Kinako Bubble Soft (S$5.80): Okinawa brown sugar chewy pearls are ceremoniously layered atop Emma's signature soft serve along with Japanese kinako powder, which lends a fragrant, nutty note.

Opening Promotion

· If your name is “Emma” you get 50% off for the month of July 2019! Simply show your ID or Name Card to the service staff prior to ordering, limited to 01 discounted item for Emma.

· Pre-orders on Klook for 15% off for any of the 3 flavours: Emma Soft Milk, Emma Charcoal Cheese Cone and Brown Sugar Kinako Bubble Soft.

Japan Outlet

About Emma

Hailing from Japan, Emma is a soft serve and speciality tea shop that draws long queues every day. Incepted in 2018, the brand has since grown from strength to strength, opening seven outlets in just 1.5 years.

July 2019 marks the launch of its first overseas outpost in Singapore.

The outlet offers exciting offerings such as Boba Taco Softie and the exclusive charcoal cheese soft serve.

Venue: Plaza Singapura, 68 Orchard Road, #B2-45, Singapore 238839

Operating Hours: 11am to 930pm daily

Contact: 9019 5007

Instagram: @emmasoftsg

Facebook: @emmasoftsg