(Adv) - Ice Cream Uncles take on the Taste of Going Cashless

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Money has taken multiple forms throughout the years, from bartering to precious metals, printed notes to credit cards. Now, driven by the plentiful opportunities and benefits of the digital economy, electronic transactions are redefining payment methods for a cashless society that is adopting e-payments across sectors such as food, travel, and shopping. There are challenges in transitioning to the fast-changing digital age and these are encountered by many traditional businesses, including the traditional hawker cart ice cream, a well-loved icon of Singapore.
F&N Creameries and Klook have embarked on a collaboration to help ice cream uncles embrace the convenience of going digital. From Friday, 20 April 2018, Klook will be offering 2,700 free ice cream sandwiches on their booking platform for consumers to redeem from selected Magnolia ice cream uncles along Orchard Road. The offer is limited to 300 vouchers per uncle each day.
During the launch weekend, from 20 to 22 April 2018 and between 2 pm to 6 pm, ambassadors from Klook will accompany each Magnolia ice cream uncle participating in this programme, to help them with the process of redeeming the ice cream offered. The organisers hope that fans of the iconic hawker cart ice cream uncles will head down to Orchard Road to show their support of the ice cream uncles as they take off on this cashless journey. 
Fans of the delicious Magnolia ice cream sandwiches will be delighted to learn that all it takes is two simple steps to redeem the ice cream sandwiches. Please visit https://goo.gl/Mh6Ah1

1. Select an ice cream sandwich and add it to your cart on Klook's activity page and apply the promotion code ‘HELLOUNCLE’ before checking out to acquire the voucher.
2. Bring the voucher to your selected ice cream uncle to redeem a free ice cream sandwich!
It is a win-win for all – consumers, ice cream uncles, and technology. Consumers of the nationally beloved ice cream sandwich can now enjoy their favourite dessert while supporting the hawker cart ice cream uncles’ efforts to go cashless.
The partnership with Klook, Asia’s largest in-destination services booking platform founded in Hong Kong, is among F&N Creameries’ several initiatives to preserve the charming and endearing hawker cart ice cream uncles as a national heritage icon. The F&N Ice Cream Brand Challenge, held last year, invited and encouraged young Singaporeans from polytechnics and tertiary institutions to play an important and meaningful role in helping to preserve this icon of Singapore. Klook offers travelers a simple and trusted way to conveniently book and enjoy travel services ranging from popular attractions, local experiences, outdoor excursions, WiFi and transportation, to food and dining deals around the world.

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