Singapore's Largest Wine & Whisky Event Returns with a Multi-Sensory Ethereal Experience

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1855 The Bottle Shop’s Wine & Whisky Week Returns with a Multi-Sensory Ethereal Experience: Discover the World of Wines & Spirits through the Garden of Aromas

·       Singapore’s largest wine and whisky event featuring over 500 labels at attractive prices, with more than 100 of them available for complimentary tasting daily.
·       Discover your palate at the first of its kind Aroma Wall, an interactive and photogenic display featuring a wide spectrum of aromas – from fruits to spices and oak to minerals.
·       Play, relax, and immerse in a garden paradise complete with Instagram-worthy spots and attractive giveaways.
·       Get your hands on the entire Game of Thrones Single Malt Scotch Whisky Collection – a total of 8 limited edition single malt scotch whiskies inspired by the famed show.

SINGAPORE, 2nd April 2019 – The biannual 1855 The Bottle Shop’s Wine & Whisky Week (WWW), featuring a first of its kind immersive experiential “Breathe: Garden of Aromas” theme, is set to return this 30th April to 12th May at Suntec City East Atrium Level 1. Back with a bang, the seventh edition will offer an ethereal retail experience like never before. In line with the season of spring, the concept of ‘Breathe: Garden of Aromas’ aims to create a fun, interactive, and immersive space for wine & spirit lovers to taste, discover and play. Step into a beautiful garden paradise and enhance your appreciation of every label, as you explore the diverse array of aromas and bouquets in fine wines and spirits.

Since its inception in 2016, every instalment of WWW has received overwhelming response from participants, who get to enjoy the unique experience of wine and whisky tasting, education and shopping under one roof. WWW is the largest wine and whisky event in Singapore, featuring over 500 wine and spirit labels from over 10 countries including France, Italy, Chile, Scotland, Japan, Australia, New Zealand, Taiwan, USA and Spain at attractive discounts.

During the 13-day event, visitors can taste and indulge in a thoughtfully curated selection of wines & spirits, discover their palate and experience a rich array of aromas through an interactive and educational display, and revel in a multi-sensorial retail experience.

The exquisite wine selection features the exclusive new-to-market Lebanese winery Chateau Marsyas, the highly rated Dr. Loosen Graacher Himmelreich Riesling GG 2017 and many more. Visitors can also get their hands on the entire Game of Thrones Single Malt Scotch Whisky Collection, and savour over 100 labels featuring single malt, grain and blended whiskies, sakes from boutique breweries and gin, etc.

Discover Your Palate at the First of its Kind Aroma Wall
Inspired by the wide spectrum of aromas in fine wines and spirits, 1855 The Bottle Shop has put together a unique Aroma Wall that features four selected aroma groups – The Aroma Quartet – that represent and embody the main wine selection of the event’s spring edition: Fruit, Spice, Oak, and Mineral.

Nosing your alcohol is quintessential to enhancing the overall tasting experience. In fact, some scientists claim as much as 80-90% of the flavour you experience is attributed to your sense of smell.

The special Aroma Wall features an interactive and photogenic display of aromatic elements commonly found in fine wines and spirits. Visitors will have the opportunity to learn from experts on how to differentiate the unique aromatic components in their glass. Get a whiff of each individual scent to sharpen your olfactory intuition and identify the key aromas in your favourite labels.
These are the highlights and pillars of The Aroma Quartet, all 1855 exclusive labels:
1.       Fruit
·       Tropical Fruit: Trimbach Gewurztraminer 2015 (France, Alsace)  |  JS 92, WE 92
o   This grape variety reaches the height of perfection, only in Alsace
o   Possesses a dry personality which makes it ideal as an aperitif or to be paired with specialty cuisine with pronounced bold flavours
o   A fine accompaniment for fish or seasoned meats, spicy and exotic dishes, soft cheeses such as the famous Munster and a plethora of desserts
o   Retail: $48 | WWW: $38

·       Red Fruit: Chateau Marsays 2011 (Lebanon, Bekaa Valley)  |  New-to-market & 1855 Exclusive
o   Comes in a romantic well-maintained luscious red
o   Refined aromas featuring leather, red fruits and caramel notes with expressive tannins and a good refreshing acidic finish
o   Retail: $83 | WWW: $65

2.       Spice
·       Paul Jaboulet Aîné Les Cèdres Châteauneuf du Pape 2015 (France, Rhone)
o   Restrained and rather direct in style
o   Distinct pepper and liquorice notes
o   Featuring a core of slightly mulled plum, and black cherry fruit, laced with juniper and cedar notes
o   Retail: $84 | WWW: $68

3.       Oak
·       Chateau Larose Trintaudon 2009 (France, Bordeaux, Haut Medoc)  |  RP 91
o   Comes in a deep dense dark ruby colour
o   Aromas of gingerbread, honey, prune, cherries in brandy leading one into the world of ripe vintages
o   Full and soft palate with perfectly integrated tannins and a nice silky finish
o   Retail: $65 | WWW: $52

4.       Mineral
·       Dr Loosen Graacher Himmelreich Riesling GG 2017 (Germany, Mosel) | RP 96
o   Deep, precise and smoky nose of ripe and concentrated fruits dominated by the bold flinty terroir flavours of freshly crushed stones
o   Highly finessed and endlessly salty, the terrific vin de terroir is pure, vital and highly tensioned on the palate
o   Retail: $76 | WWW: $59

Not-to-be-missed Limited Edition & 1855 Exclusive Labels From Around The World
Journey through both familiar and uncharted regions with 1855 The Bottle Shop’s international showcase of iconic ultra-premium labels. The selection includes three exclusives; new-to-market Lebanese wine Chateau Marsyas 2011, historic Portuguese 100-pointer Ne Oublie Port Wine 1882, top Italian wines by Il Poggione as well as the incredibly rare whisky Johnnie Walker Blue Label Ghost & Rare Port Ellen.
1.     Chateau Marsays Rouge 2011 (Lebanon, Bekaa Valley) | New-to-market & 1855 Exclusive
·       Dictated by the vineyard’s hot Lebanese terroir, the wine is a unique striking blend of four different varietals: Cabernet Sauvignon, Syrah, Merlot, Petit Verdot
·       Exudes the power of wines with its exquisite combination of complexity and harmony
·       Overseen by renowned Bordeaux wine consultant Stéphane Derenoncourt
·       Retail: $83 | WWW: $65

2.     Ne Oublie Port Wine 1882 (Portugal) | JS 100, Singapore Debut
·       130-year-old legendary wine from one of three surviving barrels in Portugal
·       There are only 656 bottles in the world and this will be its first time in Singapore.
·       The extraordinary 100-pointer has been bottled in an individually numbered, hand-made crystal decanter designed by Portugal's leading glass manufacturer Atlantis.
·       Retail: $10,888 | WWW: $8,888

3.     Johnnie Walker Blue Label Ghost & Rare Port Ellen (Scotland)
·       2nd in a series of special limited-edition releases crafted using highly sought-after ghost whiskies from Port Ellen, Caledonian and Carsebridge, with five other incredibly rare malts from the Johnnie Walker Blue Label reserves including Mortlach, Dailuaine, Cragganmore, Blair Athol and Oban.
·       At the heart of this limited-edition lies the irreplaceable Islay single malt, Port Ellen – a ‘ghost’ distillery that shut its doors in 1983.
·       Promotion: Enjoy an exclusive by-invite-only Johnnie Walker Blue Label whisky dinner at Wakanui Grill Dining Singapore, complimentary with any 2 bottles of Johnnie Walker’s Blue Label variants purchased at WWW.
·       Retail: $518 | WWW: $438

4.     Wines by Tenuta Il Poggione (Italy, Tuscany) | 1855 Exclusive
·       One of the first wineries to market the Brunello di Montalcino wine as early as the 1900s, and one of the founding members of the Brunello di Montalcino Consortium
·       The magic of the hills of Montalcino lies in its traditional methods; all of Il Poggione’s wines are manually harvested at the winery
·       Hailed as the benchmark for fine, traditionally made Brunellos capable of ageing superbly
·       The range includes Il Poggione Rosso Di Montalcino 2016 (2015 vintage ranked 46th in Wine Spectator’s Top 100 Wines of 2017) and Il Poggione Brunello Di Montalcino 2013 (Robert Parker Wine Advocate: 96 Points; 2nd highest rated 2013 Brunello by Wine Advocate; 2010 vintage ranked 4th in Wine Spectator’s Top 100 Wines of 2015)
·       Il Poggione Brunello Di Montalcino 2013 – Retail: $93 | WWW: $68

Highly Raved
Game of Thrones Single Malt Scotch Whisky Collection
Game of Thrones and whisky fans, you’re in luck. Launched by Diageo and broadcaster HBO in February this year, the phenomenal collection – consisting of eight limited edition single malt scotch whiskies inspired by the hit TV series – has been highly raved about by both whisky- and Game of Thrones-obsessed fanatics. If you have not gotten your hands on them, now is your chance. #GOTsinglemalts #JWwhitewalkerSG

The full set of the Game of Thrones Single Malt Scotch Whisky Collection will be available at S$1,188 during the event. Each of the rare scotches is paired with one of the iconic Houses of Westeros, as well as the Night’s Watch, giving you an authentic taste of the iconic Seven Kingdoms and beyond. The entire collection comprises:

·       Game of Thrones House Tully – The Singleton of Glendullan Select
o   Orange and clove open on the nose but on the palate there’s red berry compote and vanilla cheesecake with a pronounced cereal spice finish

·       Game of Thrones House Stark – Dalwhinnie Winter's Frost
o   Honey and fresh fig develop on the palate followed by a delicious maltiness and rich fruit cake

·       Game of Thrones House Targaryen – Cardhu Gold Reserve
o   Baked apple with baking spices open on the first nosing than transforms on the palate into a rich caramel character with hints of clove, red apple and a gentle nuttiness

·       Game of Thrones House Lannister – Lagavulin 9 Year Old
o   Characteristic Lagavulin sweet smoke explodes on the nose with a little more brine than the other expressions. The palate opens with smoked caramelized banana and heavy vanilla and burnt marshmallow which subside into a light dry, slightly salted caramel

·       Game of Thrones The Night's Watch – Oban Bay Reserve
o   Rich notes of cherry pie and candied orange peel open up on the palate that drifts into a wonderful crème caramel and a wisp of charred oak

·       Game of Thrones House Greyjoy – Talisker Select Reserve
o   Dry Sichuan peppery smoke and dark chocolate on the nose. On the palate the salted caramel with chili flakes explode into a smoky fruit cake of spice and the finish is long and complex with a lasting character of leather

·       Game of Thrones House Baratheon – Royal Lochnagar 12 Year Old
o   Light notes of oak and sweet liquorice that develops into a rich, creamy vanilla coffee and finishes with a mild nutmeg custard note

·       Game of Thrones House Tyrell – Clynelish Reserve
o   Bursting with fresh tropical fruits like papaya and mango that subsides into a creamy vanilla character. The finish is slightly maritime in quality with a delicate floral note

Exciting Contests Throughout the Event
1.     Sure-Win Scratch & Win
-          Exciting prizes include merchandise, vouchers and a customisable potpourri pouch.
-          Customer is entitled to receive a sure-win scratch card with a minimum spend of S$200 in a single receipt.
-          Maximum 3 scratch cards per customer per receipt.

2.     Wine Chiller Giveaway (worth S$310 each)

-          A mystery number of sure-win scratch cards unlock a special giveaway. The lucky winners each walk away with a Kadeka 15-bottle wine chiller (Signature Series Model: KS115EW).

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